SolaraloS is an independent San Luis Obispo County energy company dedicated to the proliferation of renewable energy systems by educating consumers about the affordability and advantages of solar power. As a start-up inspiration of a local general contracting company, SolaraloS required a new brand strategy, toolkit and sales leads.
The ownership engaged Mental to deploy the Kick Start program to deliver a cohesive brand identity, key messaging, launch outreach strategy and content-rich interactive presence. The program delivered a fast, efficient brand launch with timely sales leads that capitalized on government rebate programs.
