For more than 70 years, SESLOC Federal Credit Union has served those who live, work, worship or attend school in San Luis Obispo and Northern Santa Barbara Counties. With new leadership, new services and construction of a new corporate headquarters campus, SESLOC challenged Mental to reinvigorate a time-honored local brand.
Activating Mental’s Kick Start program, the team began with a brand assessment of the employees, leadership, members and marketing programs to quickly deliver a complete situational analysis, brand vision and marketing priorities. The branding effort included a complete overhaul of the identity, a sub-brand for a new investor services division, brand toolkit, key messages and campaign concepts for future market penetration.