MINDBODY emerged from a simple idea: small business owners deserve the time to do what they love. From its first iteration, MINDBODY software has turned that vision into the technology that links tens of thousands of health, wellness, and beauty professionals to the millions of clients they serve. As a new technology company, MINDBODY engaged Mental Marketing to craft new event marketing concepts and collateral creative that connected the ‘core’ motivations of software customers with the differentiable benefits of the MINDBODY service.  Today, MINDBODY is the largest cloud-based software provider in the health, wellness and beauty industries.