About the Project

We Olive created a chain of retail spaces where local growers and producers could feature their products, and customers could experience, learn about, and purchase the finest California-made olive oil, vinegars and tapenades, along with other delicious and healthy specialty items.

Seeking to expand its franchising operations, We Olive approached Mental to take the “Olive Oil Experience” to a new level by expanding their services and introducing a new wine tasting concept store that established We Olive as a unique retail destination for foodies throughout California and a solid franchise investment opportunity.

The Infinite Solutions approach included the creation of the We Olive & Wine Bar sub-brand, launched in La Jolla CA with a media reception that generated tremendous buzz and unsurpassed store transactions. Media coverage also included a feature story in Conde Nast Traveler.

To enhance services and build leads for new franchises, Mental created efficient gift package designs, digital and POS templates, customer loyalty communication programs and an ADDY award winning corporate gift program.

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