About the Project

For 30 years Moondoggies Beach Club has been the go-to surf and skate shop on California’s Central Coast, with locations in Pismo Beach and San Luis Obispo. You may recognize this logo as familiar because they’ve sold their branded merchandise to people from all over the world.

Mental Marketing’s COO Bill Stansfield created the original brand identity logo back in 1985, and it still cuts through the surf culture clutter to this day. Moondoggies hired Mental to launch a breast cancer fundraising campaign along with several seasonal promotions. Hang ten, Brah!!

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