Los Osos and Baywood Park is a lovely, peaceful bay side community at the gateway to Montana de Oro State Park, one of the most spectacular ocean side parks in the country. The off-the-beaten-path community needed a tourism marketing plan, identity, interactive toolkit and launch campaign strategy.
The strategy focused on the unique pristine back bay experience, outdoor adventures and ecotourism activities. Mental delivered a stunning, successful Kick Start package, with a cohesive identity, mobile/web presence, collateral, guest blogging and a social media contest targeting leisure travelers by lifestyle and outdoor activity interests.
