WHO WE ARE
SCOT APATHY / DIRECTOR OF INTERACTIVE AND SOCIAL NETWORKING
A true Internet pioneer in the broadest sense, Scot worked as a leading strategist, developer and entrepreneur since the inception of the modern internet in 1993. Scot led development teams delivering leading-edge websites including the first website for a video game publisher in 1994, the first internet video streaming trimulcast in 1996, and the development of the first Internet Television show. His Internet innovation and ground-breaking websites have been featured in magazines such as Wired, New Media Magazine, AV/Video Multimedia Producer, MicroPublishing Times and the Silicon Valley-San Jose Business Journal.
In 2007, Scot worked on the Dipdive platform, the artist media-centric social network and fan community vision of will.i.am (of the Black Eyed Peas). Scot pioneered community-based interaction and established the early social network lifestyle paradigms through the development and implementation of customized real-time chat, guestbook, forum posting and real-time traffic reporting software that are still in use today.
Scot spearheaded Internet strategy and development for leading brands including Universal Music, Specialized Bicycles, Electronic Arts, CBS Radio and numerous start-ups funded by GoldmanSachs, Kleiner Perkins, HummerWindblad, PacRim, Ridgewood Capital, and Advance Ventures.