With over 25 years of brand marketing creative, Michael Kirby offers Mental Marketing clients the emotional link between a brand’s promise and a consumer’s desires, fostering memorability and motivation. Michael has served as creative director, writer and producer for some of the world’s best-known agencies: Lois/EJL, Grey/LA, Tracy-Locke/LA, Kresser, Craig/LA and The Richard’s Group, serving clients such as AT&T Wireless, Disney Resorts, Hong Kong Tourist Board, California Almond Board, California Walnut Commission and Whole Foods. Michael’s strong service ethic includes an extensive list of humanitarian organizations and nonprofits including: ACLU, Affordable Housing Development Corporation, Amnesty International, CCIM Education Foundation, Community Health Network of Connecticut, Delta College, International Center for Water Technology, Institute of Technology, Oxfam, Pat Tillman Foundation, People For The American Way, State Center Community College District, Surfer’s Endowment for the Arts Education, Susan G. Komen Foundation, United Way of Southern California, and Washington Coalition to Reduce Underage Drinking.