An integral part of your business success is reaching customers through inventive and comprehensive social communication. Social media is not just about likes, shares and followers anymore. It’s rapidly merging with advertising, content development and publicity to leverage its shared voice making more about syndication, interactivity, engagement and ultimately conversion. Lifting engagement means building brands by stimulating interaction with and among those who matter—customers, influencers, communities and prospects.
Whether it’s custom video, online promotions, viral campaigns, engaging and uncovering broad or vertical social communities, growing Twitter, YouTube and Facebook, developing blog content, or deploying other new online tools and mobile applications, we strategically manage your brands ROI by using the right PESO media mix when it comes to social media and content development. PESO is Paid, Earned, Shared, and Owned media and we determine the optimal approach and owned content deliverable for your communications to help you navigate this fast-changing terrain of social media, whether shared or paid, and create mindshare, share of voice and tangible conversion.
Our social media and web/mobile PR programs achieve maximum impact not by simply using the newest or hippest technologies, but by developing content and leveraging the many available channels that authentically engage your audiences.