Advertising, first and foremost, connects your brand with the right people on an emotional level. As people move through all media channels and devices we deliver cohesive advertising experiences that move with them. And, then really move them. We make sure each ad campaign, of every size, scale or business category, cuts through the media clutter, inspires and engages audiences, and delivers the desired result.
The growth of mobile consumption, technology, and content delivery are merging to change the way we approach advertising. One of Mental’s core competencies is managing your ROI through a strategic PESO media mix approach: Paid, Earned, Shared, and Owned media. This ensures the ad, social, interactive, publicity and mobile advertising journey for your brand is being leveraged at every turn by providing the right owned media content and digital technology mix to access billions of earned, paid and shared media impressions. We ramp up campaigns quickly and reach highly targeted audiences at the moments that matter most through programmatic media buying, making sure your advertising is optimized, refreshed and delivered in real-time.