The seaside village of Morro Bay is a picture-perfect getaway for travelers seeking outdoor adventures and a gorgeous natural setting. Located along scenic Highway 1 midway between San Francisco and Los Angeles, Morro Bay is easy to reach and hard to leave. Once you experience the beauty and charm – not to mention the fun you’ll have kayaking, biking, fishing, beachcombing and just plain relaxing – you’ll wonder why you’d ever go anyplace else.

The City tourism community works with Mental to brand the destination, create a multi-layered marketing strategy and execute integrated PR and advertising campaigns that stimulate record-breaking visitation, occupancy and transient occupancy tax.