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  • Friends of Hearst Castle
  • Friends of Hearst Castle
  • Friends of Hearst Castle
  • Friends of Hearst Castle
  • Friends of Hearst Castle
  • Friends of Hearst Castle
  • About the Project

    hearstFriends of Hearst Castle is a nonprofit cooperating association that supports preservation and interpretation of Hearst Castle, including its art, artifacts, architecture and grounds through membership, education, outreach and special fundraising events at the Castle.

    Mental Marketing was selected by the board to refresh the brand identity and launch event campaigns drawing attention to the understanding and appreciation of the museum. The assignment included Addy Award winning identity, public relations, collateral and experiential event marketing.

    Project Info

    Client :

    Friends of Hearst Castle

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