About the Project

SolaraloS is an independent San Luis Obispo County energy company dedicated to the proliferation of renewable energy systems by educating consumers about the affordability and advantages of solar power.  As a start-up inspiration of a local general contracting company, SolaraloS required a new brand strategy, toolkit and sales leads.

The ownership engaged Mental to deploy the Kick Start program to deliver a cohesive brand identity, key messaging, launch outreach strategy and content-rich interactive presence.  The program delivered a fast, efficient brand launch with timely sales leads that capitalized on government rebate programs.

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