MediBid.com gives Healthcare Savings Account and self-pay patients access to doctors who will provide them with quality medical care and upfront, cash pricing. This also gives doctors access to self-pay patients, allowing them to avoid the middle man: insurance companies who often underpay and take their time doing so.

The start-up company engaged Mental to Kick Start the brand with a strategic plan, visual identity, key messaging, interactive toolkit and launch program.  The launch positioned MediBid as the eBay answer to rising health care costs with a revolutionary online interface for consumers to evaluate and contract health service providers based on their selection criteria.