WHAT WE’VE DONE
About the Project
La Bellasera is a full-service hotel in Paso Robles that tastefully blends sophistication with familiarity. Feel at home in oversized rooms and suites, offering generous amenities such as signature bedding and in-room spa therapy treatments.
With a grand opening of the property challenged by construction delays and recession, the hospitality group engaged Mental to create efficient brand toolkit, templates, ad campaign that positioned the property for its differentiable luxury product.