WHAT WE’VE DONE
About the Project
Friends of Hearst Castle is a nonprofit cooperating association that supports preservation and interpretation of Hearst Castle, including its art, artifacts, architecture and grounds through membership, education, outreach and special fundraising events at the Castle.
Mental Marketing refreshed the brand identity and launched event campaigns and member communications to increase donations and visitation to the museum. The assignment included identity, public relations, print, content marketing and event marketing.