WHAT WE’VE DONE
About the Project
Friends of Hearst Castle is a nonprofit cooperating association that supports preservation and interpretation of Hearst Castle, including its art, artifacts, architecture and grounds through membership, education, outreach and special fundraising events at the Castle.
Mental Marketing was selected by the board to refresh the brand identity and launch event campaigns drawing attention to the understanding and appreciation of the museum. The assignment included identity, public relations, collateral and experiential event marketing.