WHAT WE’VE DONE
About the Project
Spread over 5 acres of pristine lakefront land, The Estes Park Resort offers comfort and elegance paired with sweeping views of the Rocky Mountains. The only full-service waterfront lodging option on Lake Estes, the hotel offers adventure seekers ideal access to a 3-mile hiking/biking trail circling Lake Estes, the Lake Estes marina and nearby activities such as horseback riding and snowshoeing.
As a new acquisition by the management group, the property required a complete repositioning, strategic marketing plan and advertising. Mental provided brand identity consulting, compelling key messaging to attract leisure and business travelers and an advertising template to re-launch the resort.